Carrom Communications | Blog
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We love being part of a brand transformation

    We've just finished up a 6-month rebranding gig with HOSTING, a $50 million Cloud Managed Services company. Over the course of the project we crafted a new and exciting brand strategy, revamped their messaging, taught staff how to use the brand through internal branding, and completed a whole lot of design work - all of which helped HOSTING complete their transformation from a web hosting company into a managed services powerhouse. Over the next few...

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10 Reasons to Brand (or Rebrand) Your Business

Every business, new and old, has to contend with the same question: how do I set my business apart from my competitors’? It doesn’t matter what you do or make or sell, and it doesn’t matter whether you’re starting out on day one of your new venture, or you’ve been in business for over a decade or more – you have to make your business unique. Which means you have to define your brand. Here...

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So, what’s your story?

Welcome to Carrom’s blog. Though we’ve been around a while, we’ve been doing a lot of thinking about our business recently. Thinking about brands and brand storytelling. Thinking about how one spreads brand belief throughout an organization. And how, in many cases and many industries, this thing called ‘brand’ is often the only thing that differentiates one company from another in customers’ eyes.   And when we say ‘brand’, we’re not just talking about a new logo....

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