With our long experience in marketing and editorial copy, we set a high bar when it comes to messaging. That’s because your messaging is the truest expression of your brand, incorporating your brand’s personality, voice and tone, while bringing to life your unique proposition. It is what captures the imagination of your customers, and gets them to interact with you.
- Target Audience Definition – More often than not, there are multiple audiences within your overall target market. We break out each one, and look at their particular motivations, seeking out and codifying those things that will make each audience want to engage.
- Messaging Goals – Then, before we crack the messaging, we determine the specific messaging goals at each contact point through the sales funnel Awareness, Evaluation and Conversion. This helps us create laser-focused messaging that does what its supposed to.
- Messaging Map – At each stage of a customer’s journey to purchase, they need to be coaxed, cajoled and prodded. We map out your core message for each target audience, at each stage of the sale, from awareness, to consideration, to the final sale and beyond.
Check out our Messaging Strategy Infographic here.