Carrom Communications | Our Services, Carrom Communications, A Brand Strategy Agency
Building the foundations of any business brand, big or small.
Brand Consulting, Brand Development, Brand Marketing, Branding, Messaging
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Our Services

Building the foundations of any business brand, big or small.

We like to think we’re a rare beast – an agency that provides powerful, global-grade brand strategy with the hands-on service and attention of a small, focused consultancy. Our brand and messaging strategies are simple enough for any business owner to understand, while being complete enough to create an authentic, textured brand that is unique and engaging.


Brand Strategy

Working with Carrom, you can go from being just one of a pack of competitors to a unique brand that’s clearly differentiated from all the me-too brands in your space. That’s because we go beyond the logo. When Carrom develops your brand, we deliver a brand that will create real connections with your customers and spark greater interaction.

  • Brand Positioning – We research your industry and competitors to develop an ownable positioning.
  • Brand Essence – We crystallize the elements that highlight your brand’s real value.
  • Brand Expression – We craft an engaging brand narrative that really connects with your customers.

Check out our Brand Strategy Infographic here.

Visual Branding

We create all the visual elements your brand needs to stand out and evoke the reaction you’re looking for from your customers.

  • Logo – Your logo is your first and last calling card. We deliver multiple logo options, each of which illustrates an engaging aspect of your brand.
  • Color and Typography – These elements are core to the visual expression of your brand, and can, without anyone even realizing, turn maybes into sales.
  • Corporate Identity – We put your logo, color palette and typography into action, creating business cards and more for your business.
  • Brand Design Elements – Strong brands have design components that create a richer visual experience, like icons and backgrounds. We develop brand-appropriate elements.

Check out our Visual Branding Infographic here.


Messaging Strategy

With our long experience in marketing and editorial copy, we set a high bar when it comes to messaging. That’s because your messaging is the truest expression of your brand, incorporating your brand’s personality, voice and tone, while bringing to life your unique proposition. It is what captures the imagination of your customers, and gets them to interact with you.

  • Target Audience Definition – More often than not, there are multiple audiences within your overall target market. We break out each one, and look at their particular motivations, seeking out and codifying those things that will make each audience want to engage.
  • Messaging Goals – Then, before we crack the messaging, we determine the specific messaging goals at each contact point through the sales funnel Awareness, Evaluation and Conversion. This helps us create laser-focused messaging that does what its supposed to.
  • Messaging Map – At each stage of a customer’s journey to purchase, they need to be coaxed, cajoled and prodded. We map out your core message for each target audience, at each stage of the sale, from awareness, to consideration, to the final sale and beyond.

Check out our Messaging Strategy Infographic here.

Brand Execution

We give you the messaging and marketing tools to share your unique brand voice with the world and connect with your customers.

  • Website – Your website is the first place people will go to check you out, learn more about your business, and get some insight about your brand. We make your website a welcoming place that exhibits your brand’s uniqueness.
  • Collateral – Just because you need to explain your products and services, that doesn’t mean you have to leave your brand look and voice behind. We create brochures, leaflets, e-books and other collateral that keeps your brand front and center.
  • Advertising – The days of “If you make it, they will come” are long past. To get your brand in front of willing prospects, and get them excited about your brand, we develop brand-worthy, creative advertising that will get your business noticed.

Content Creation

From websites to white papers, explainer video scripts to blog posts, we can craft content that draws in your customers, gets them nodding their heads in agreement and whets their appetite for more.

  • Brand Building Content That Makes An Emotional Connection – Creating a connection that goes deeper than buyer and seller can be tough. That’s where a rich brand narrative comes in. We can help you craft thoughtful stories and content that unlock a deeper meaning for your customers.
  • Product/Service Content That Shares Knowledge – Whether your specialty is making fresh noodles or optimizing Enterprise Private Networks, people want to learn more. We can help you create How To and other content that elucidates and keeps customers coming back for more.
  • Thought Leadership Content That Expresses Your Vision – If you want to motivate customers and those in your industry with the inspiration of new ideas and innovative ways of approaching challenges, we can help you develop thought leadership content that puts you at the forefront of your space.